A website that describes what you do is not the same as one that communicates why someone should choose you. The difference is usually in the copy.
Website copy is the most-read text your business produces. More people will read your homepage than any article, email or proposal you write. Most websites treat this text as a container for keywords and information. That is not wrong exactly, but it misses the point of what web copy can do when it is written well. Good website copy moves the reader through the page. It answers the questions they have before they ask them. It handles objections without sounding defensive. It describes outcomes rather than features. And it makes the case for the business in a way that feels specific, not generic.
What is included
- Homepage copy
- About page
- Services overview
- FAQ page copy
- Up to 2 additional pages
- DOCX and PDF delivery
How it works
- 01 Brief and audience research
- 02 Tone and angle agreement
- 03 First draft with craft note
- 04 One revision round
- 05 Final DOCX delivery