Sales pages fail for one of two reasons: they either say too little or they say everything in the wrong order. Good sales page copy understands the buyer and the sequence in which their objections appear.
A sales page has one job: to get a specific person to take a specific action. Everything else is optional. The research behind a good sales page is the same as the research behind good marketing generally: who is the buyer, what do they want, what are they afraid of, and what do they need to hear before they can say yes. The structure follows. Headline addresses the problem. Body section handles objections in order of priority. CTA is direct without being aggressive. When this sequence is right, a sales page reads like something written for one person, not published at a crowd.
What is included
- Long-form sales page (up to 3,000 words)
- Headline and subheadline variations
- CTA copywriting
- Objection handling section
- DOCX and HTML delivery
How it works
- 01 Product and audience research
- 02 Structure proposal
- 03 Draft with strategic rationale
- 04 Revision round
- 05 Final files