Frequently asked questions.

Essentials package: 5 business days from brief confirmation. Studio package: 10 business days. Full Suite: milestone schedule, typically 4-6 weeks. Rush 72-hour delivery is available as a paid add-on for eligible scopes. All timelines start when we confirm the brief in writing, not from the payment date.

One revision round in the Essentials package. Two revision rounds in Studio and Full Suite. A revision round means one set of consolidated comments addressed against the brief. Additional revision rounds can be purchased at our hourly rate. The most effective way to reduce revisions is a clear brief agreed in writing before work starts.

Yes. We write natively in both English and Spanish. For bilingual projects, each language version is written for its target audience rather than translated directly. A translated website has a different quality to copy written in the target language from the start. The Spanish version add-on covers a full separate rewrite in Spanish.

Essentials covers one homepage and one additional page: enough for a focused landing page or a clean homepage rewrite. Studio covers the full website up to 8 pages, adds a brand voice guide and includes a 45-minute strategy session to align on angle and audience before writing starts. Most businesses needing a full site rewrite benefit from the Studio package.

We start with a discovery intake: questions about the business, the audience and existing materials that work. We read everything available including social media, emails you have sent and any existing copy. The Studio and Full Suite packages include a brand voice guide that documents the language decisions for future consistency.

Not necessarily. Many clients start with a conversation. We send a brief template that takes 20-30 minutes to complete. What we do need is your input on the audience, the objective and any constraints. A good brief cannot be written without knowing the business, which is why we work through it together rather than sending a template and waiting.

Standard delivery is DOCX with content structured per page and section for clean CMS integration. We can also deliver PDF, Google Docs or plain text. Email copy is formatted for your email platform on request. For projects over 1,500 words, delivery includes a terminology note documenting key language decisions.

Yes, as part of the Full Suite package or as a scoped project via the contact form. Ad copy requires a clear understanding of the campaign objective, the audience segment and the destination page. We do not write ad copy in isolation; it needs to connect to a landing page or website copy that completes the conversion journey.