Step 01
Brief
You share what you need. We shape the brief if it is vague. A good brief is the quality standard for everything that follows, so we take time to get it right.
Step 02
Immersion
We read everything relevant: your existing content, competitors, customer reviews, audience language. The language people already use to describe the problem is often the best language for the copy.
Step 03
Angle
We agree on the copy angle before writing starts. This is the one thing the copy is trying to do and the lens through which every decision is made. Agreeing on this first eliminates most revision rounds.
Step 04
Draft
A first complete draft with a short craft note explaining the key decisions: why this headline, why this structure, why these words. You should understand the copy, not just receive it.
Step 05
Deliver
Revised final files in agreed format, ready to use. The copy is yours from the moment of payment. For longer projects, a terminology note comes with the final files for future consistency.
What makes this process different?
The angle agreement step eliminates most revision rounds. When the writer and client agree on what the copy is trying to do before a word is written, revisions become refinement rather than redirection.