A case study that reads like a press release does not work. Neither does one that is so focused on results it forgets to tell the story.
Case studies are the most valuable piece of sales content a service business can produce, and most service businesses write them badly. They start with a list of deliverables, move to a list of results and call it a story. A case study works when it gives the reader enough of the context to recognize themselves in the client. That means explaining the situation before the engagement, not just the results after it. It means including the decisions and the reasoning, not just the outcome. When a case study is written this way, it becomes a tool a sales team actually uses, not a page that exists for SEO.
What is included
- One full case study (up to 1,200 words)
- Client interview questions template
- Headline and summary versions
- Results and metrics section
- PDF and web-ready delivery
How it works
- 01 Client brief and background review
- 02 Interview question list
- 03 First draft
- 04 Revision round
- 05 Final files