Marta & Co. Wines
Penedes, Catalunya • Brand messaging + website copy
Full brand messaging and website rewrite for a Penedes natural wine producer entering direct-to-consumer sales in the UK and Barcelona markets.
Marta & Co had built a following at wine fairs and on Instagram but their website spoke to the trade. The rewrite repositioned the brand for the end consumer without losing the authenticity that had made their wines credible.
Urbanize Barcelona
Eixample, Barcelona • Sales pages + email sequence
Three sales pages and a ten-email nurture sequence for a Barcelona property tech platform targeting urban developers and residential investors.
The platform had a genuinely useful product but landing pages that described features rather than outcomes. New sales copy reframed the offer around results for the buyer.
L'Atelier Badalona
Badalona, Barcelona • Social content + case studies
Monthly social content batch and six case studies for a Badalona creative studio that had great work and no words to describe it.
The studio team was full of ideas but writing consistently was not their strength. Monthly social batches freed them to focus on client work while the case studies gave them sales tools they actually sent.