Most brand messaging guides end up in a shared drive that no one reads. The ones that get used are built around how the team actually talks, not how a consultant thinks they should talk.
A brand messaging and voice project starts with discovery. We talk to the team, read existing content, look at what competitors say and identify what your business actually claims that others do not. Then we write it down in a format the team can use. A positioning statement that is specific enough to be useful. A vocabulary guide that distinguishes between words you use and words you avoid, with explanations. A voice and tone section that covers different contexts: sales versus support versus social. The output is a document that becomes a practical reference, not a pitch deck.
What is included
- Positioning statement
- Core messaging pillars
- Voice and tone guide
- Vocabulary: words we use vs avoid
- Tagline options
- One-page messaging summary
How it works
- 01 Discovery workshop (60 min)
- 02 Audience and competitor review
- 03 Positioning draft
- 04 Messaging framework
- 05 Final brand guide delivery