Social content written by a copywriter sounds different to content written by an algorithm, a generic agency or a community manager who is also doing three other jobs.
The problem with most brand social content is not quality exactly; it is specificity. Posts that could have been written by anyone, about anything, for any brand do not connect with anyone in particular. Good social copy is rooted in a specific voice, a specific audience and a specific point of view. Instagram captions that read as though someone actually wrote them. LinkedIn posts that make an argument rather than announcing a service. Monthly batches keep the voice consistent across the calendar without burning out the person who knows the brand best.
What is included
- 20 posts per month
- Platform variations (Instagram, LinkedIn, Pinterest)
- Hashtag research
- Caption copy and CTAs
- Monthly content calendar
How it works
- 01 Voice and tone audit
- 02 Content pillar agreement
- 03 First batch draft
- 04 Feedback round
- 05 Monthly batch delivery